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Social & Content Marketing Manager, StyleCaster

SheKnows Media is a top women’s lifestyle digital media company that averages 60 million unique visitors per month (comScore) and reaches more than 300 million social media fans and followers. The company operates a family of leading media properties that include SheKnows.com, BlogHer.com, STYLECASTER.com and HelloFlo.com.

The Job

StyleCaster.com is seeking a talented Social & Content Marketing Manager with a deep understanding of social media and email/newsletter strategy, analytics and audience. This integrative role will be responsible for identifying and distributing dynamic content across multiple social platforms and newsletters to drive site traffic and deliver on acquisition/revenue goals.    

The ideal candidate will have a passion for fashion and beauty content, pop culture and an insatiable love of all things social. This is an incredible opportunity to grow StyleCaster’s already impressive social footprint, as well as a robust email audience.

The Work

  • Leverage data to develop and execute social content and posting strategy across the StyleCaster.com social media platforms, including Facebook, Twitter, Pinterest and Instagram
  • Program and deploy targeted email marketing campaigns to drive site traffic, including dynamic content, subject line testing and creative optimization for StyleCaster’s 2 active lists.
  • Collaborate with editors to optimize editorial content for social media & newsletters, making real-time recommendations to help drive traffic and revenue
  • Maintain email and social marketing calendars to ensure accurate and timely delivery
  • Collaborate with editors to optimize editorial content for social media & newsletters, making real-time recommendations to help drive traffic and revenue
  • Analyze, interpret, report and present social and email data and insights
  • Work with design team to conceptualize and create beautiful social creative assets (i.e. videos, pin graphics, Instagram visuals, Facebook cover photos, etc.)
  • Manage social coverage of live events across all social platforms
  • Determine the best opportunities for StyleCaster.com to reach new audiences, whether it’s with existing or new social and email platforms, and expand distribution to drive traffic and revenue
  • Work closely with Integrated Marketing team to craft and deploy sponsored content and campaigns

The Fine Print

  • 3-5 years of experience in social media and content marketing, ideally from an editorial perspective
  • Experience using social media management tools (Sprinklr, Adobe Social, Spredfast, etc.) and email tools (Sailthru, Cheetahmail) 
  • Solid proficiency with analytics and listening tools (Google Analytics, Sprinklr, CrowdTangle, etc.)
  • Exceptional communication and collaboration skills; adept at balancing department needs that are both creative and technical
  • Outstanding organizational and multi-tasking skills
  • Ability to change direction and operate in a fast-paced environment
  • Ability to work self-sufficiently and be proactive
  • Understanding of Facebook’s organic publishing products a plus (Branded Content Tool, Audience Optimization Tool, etc.)
  • Experience using design tools, like PhotoShop and Adobe InDesign, a plus

About Us

With a mission of women inspiring women, SheKnows Media is revolutionizing the publishing industry by forging a new kind of model that seamlessly integrates users, editors and content creators onto a single platform designed to empower all women to discover, share and create. Whether it’s parenting or pop culture, fashion or food, DIY or décor, our award-winning editorial team, Experts, bloggers and social media influencers produce authentic and on-trend content every day. We dig deep to learn what makes our audience tick, revealing unexpected insights on women and digital media. Our robust, end-to-end suite of premium branded content and influencer marketing solutions generate nearly 1 billion ad impressions per month (sources: DFP), allowing brands to distribute authentic content and integrated advertising at scale.

SheKnows Media offers a competitive compensation and benefits package with an exciting, fresh and engaging work environment. Join us, and love where you work!

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