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Audience Development Social Media Winter Internship

SheKnows Media is a leading women’s lifestyle digital media company with an average 60 million unique visitors per month (per comScore) and over 300 million social media fans and followers. The company operates a family of leading media properties that include, and


We are looking for a Social Media Intern to assist our Audience Development team during the winter months. You’ll learn the unique role that social media plays in building a quality audience. The perfect candidate must possess the energy and desire to work in a fast-paced environment and the confidence to uphold the integrity of SheKnows standards.

This is an amazing opportunity to learn what audience development and social media means in the publishing space as part of a central team that works across brands.

Your day-to-day work will support the identification, ideation, planning and creation of social media content, with objectives ranging from increasing traffic, engagement and overall brand awareness.

Supporting the Director of Social Media, you will collaborate with the social media managers and the editorial team to ideate and create social media content.

Job performance evaluation will focus on success of social media posts. You must love to learn & always seek to improve as you discover new social media content opportunities.

Responsibilities Include:

  • Ideate, plan and create quality posts for SheKnows Media brand social media channels, including Pinterest, Facebook, Twitter and Instagram
  • Design visually appealing social media imagery, specifically for Pinterest and other image-driven social channels

Collaborate with the social media managers and editorial team using tools like Google Analytics, Sprinklr and Crowdtangle to identify editorial content to create posts for social media channels

  • Research and monitor competitors’ social media efforts
  • Deliver measurement and reporting of social media results with data from various sources

What you’ll learn:

Social Media Optimization

  • Receive training on various social media reporting and publishing tools
  • How to best optimize editorial content for social media content

Audience Analytics

  • Receive training to pull and interpret reporting from Google Analytics Premium


  • Attend weekly Audience Development team meetings with stakeholders in NYC and Scottsdale, AZ
  • Participate in various social media and editorial meetings


  • Must be a student currently enrolled in a degree seeking program and able to receive college credit for internship hours
  • Background in social media, marketing, graphic design or related field is preferred
  • Possess solid communication skills, both verbal and written
  • Ability to juggle numerous projects at once
  • Strong organization and deadline management skills
  • Proficient in Photoshop, Adobe InDesign and/or other graphic design tools
  • Be a team player with a ‘can-do’ attitude
  • You know how to have fun: We are a fun staff, and we genuinely love what we do, so charisma, a sense of humor and a thirst for learning new things will help


With a mission of women inspiring women, SheKnows Media is revolutionizing the publishing industry by forging a new kind of model that seamlessly integrates users, editors and content creators onto a single platform designed to empower all women to discover, share and create. Whether it’s parenting or pop culture, fashion or food, DIY or décor, our award-winning editorial team, Experts, bloggers and social media influencers produce authentic and on-trend content every day. We dig deep to learn what makes our audience tick, revealing unexpected insights on women and digital media. Our robust, end-to-end suite of premium branded content and influencer marketing solutions generate more than 1.7 billion ad impressions per month (sources: DFP and OAS), allowing brands to distribute authentic content and integrated advertising at scale.

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