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Yield Analyst

SheKnows Media is a top women’s lifestyle digital media company that averages 60 million unique visitors per month (comScore) and reaches more than 300 million social media fans and followers. The company operates a family of leading media properties that include SheKnows.com, BlogHer.com, STYLECASTER.com and HelloFlo.com. SheKnows Media also organizes the conference #BlogHer17, the largest annual celebration of women online content creators, social media influencers and brand executives, taking place in Orlando, June 22-24, 2017.

This position is accountable for compiling, analyzing and reporting on online pricing and inventory trends to support key decisions about the company’s sales programs and to understand past performance. Responsibilities span the operations, product and yield management departments of SheKnows Media. The focus of this position is to maintain yield in both pricing and inventory across the SheKnows Media extensive network and to manage optimizations of underperforming campaigns. 

The Work

  • Analyze product data from YieldEx in order to  price and forecast digital inventory across multiple platforms
  • Reporting both scheduled and adhoc  on revenue and delivery across all online products and placements for all departments within the organization.
  • Works with sales teams, site general managers and other users to provide KPI reporting, and provide analytic support to those groups.
  • Work with salespeople on RFPs to best manage pricing and inventory decisions
  • Analyses sales data from the Operative booking database to report on financial and industry trends that drive revenue and communicate complex analysis to senior management
  • Works through the Operative system to approve orders for inventory and pricing
  • Utilizes historical data to support strategic decisions about new sales programs developed with marketing and business development and
  • Works with the Associate Director of Revenue Strategy to determine effectiveness of product sales to support decision making for all new products and packages
  • Work with both Client Services and Ad Operations to assist in client optimizations so that revenue is maintained

The Fine Print

  • 1 year working within an online advertising operations team using one or more internet ad serving system (i.e. DART, 24/7, Real Media, etc.) preferred
  • Expert level Excel modeling experience preferred
  • Ability to work independently as well as with a team
  • Demonstrated ability to thrive in a fast paced environment while managing multiple projects and tight deadlines
  • Strong analytical, strategic and creative problem solving skills
  • Excellent communication and interpersonal skills in person, over email and on the phone
  • BA/BS College degree strongly preferred
  • Detailed oriented and highly motivated
  • Strong computer applications skills (Excel, Word, Access – required)

About Us

With a mission of women inspiring women, SheKnows Media is revolutionizing the publishing industry by forging a new kind of model that seamlessly integrates users, editors and content creators onto a single platform designed to empower all women to discover, share and create. Whether it’s parenting or pop culture, fashion or food, DIY or décor, our award-winning editorial team, Experts, bloggers and social media influencers produce authentic and on-trend content every day. We dig deep to learn what makes our audience tick, revealing unexpected insights on women and digital media. Our robust, end-to-end suite of premium branded content and influencer marketing solutions generate nearly 1 billion ad impressions per month (sources: DFP), allowing brands to distribute authentic content and integrated advertising at scale.

SheKnows Media offers a competitive compensation and benefits package with an exciting, fresh and engaging work environment. Join us, and love where you work!

 

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