SheKnows Media is a top women’s lifestyle digital media company that averages 60 million unique visitors per month (comScore) and reaches more than 300 million social media fans and followers. The company operates a family of leading media properties that include SheKnows.com, BlogHer.com, STYLECASTER.com and HelloFlo.com. SheKnows Media also organizes the conference #BlogHer17, the largest annual celebration of women online content creators, social media influencers and brand executives, taking place in Orlando, June 22-24, 2017.
We are looking for a marketing minded analytical Intern to assist our Audience Development team with Paid Media during the Summer months. You’ll learn the unique role that paid media plays in a modern digital campaign, and can translate data into action items. The perfect candidate must possess the energy and desire to work in a fast-paced environment and the confidence to uphold the integrity of SheKnows standards.
This is an amazing opportunity to learn what audience development means in the publishing space as part of a central team that works across brands. You’ll learn the ins and outs of media buying and paid campaigns in the publishing and social media space.
Your day-to-day work will support the planning, execution and reporting of paid campaigns with objectives ranging from delivering pageviews, impressions, e-commerce conversion and video views.
Supporting the VP of Audience Marketing, you will collaborate with the Director of Social Media, Campaign Managers within the Professional Services team, and the Yield/Revenue Operations leads to manage and optimize cross channel campaigns.
Job performance evaluation will include comprehensive campaign reporting: generate timely & accurate delivery of web analytics & campaign results reports, revenue/cost analysis & insights/recommendations. You must love to learn & always seek to improve as you conduct media research & discover new advertising opportunities.
What you’ll learn:
THE FINE PRINT
With a mission of women inspiring women, SheKnows Media is revolutionizing the publishing industry by forging a new kind of model that seamlessly integrates users, editors and content creators onto a single platform designed to empower all women to discover, share and create. Whether it’s parenting or pop culture, fashion or food, DIY or décor, our award-winning editorial team, Experts, bloggers and social media influencers produce authentic and on-trend content every day. We dig deep to learn what makes our audience tick, revealing unexpected insights on women and digital media. Our robust, end-to-end suite of premium branded content and influencer marketing solutions generate nearly 1 billion ad impressions per month (sources: DFP), allowing brands to distribute authentic content and integrated advertising at scale.