SheKnows Media is a top women’s lifestyle digital media company that averages 60 million unique visitors per month (comScore) and reaches more than 300 million social media fans and followers. The company operates a family of leading media properties that include SheKnows.com, BlogHer.com, STYLECASTER.com and HelloFlo.com. SheKnows Media also organizes the conference #BlogHer17, the largest annual celebration of women online content creators, social media influencers and brand executives, taking place in Orlando, June 22-24, 2017.
We are seeking an experienced and proven leader for our Paid Media opening, reporting to the VP of Audience Marketing. You should be a digital marketing veteran with experience in media buying and paid campaigns in the publishing and social media space. Your day-to-day work will manage the planning, execution and reporting of paid campaigns with objectives ranging from delivering pageviews, impression, and video views, to audience growth strategies and monetization efforts.
This role is responsible for measuring & reporting performance of all campaigns against goals & budget. You will collaborate with the Director of Social Media, Campaign Managers within the Professional Services team, and the Yield/Revenue Operations leads to develop workflow and manage cross channel campaigns.
You understand the unique role that paid media plays in a modern digital campaign, you’re able to translate data into action items, and you’re always on the lookout for the next opportunity in an evolving space.
Job performance evaluation will include comprehensive campaign reporting: generate timely & accurate delivery of web analytics & campaign results reports, revenue/cost analysis & insights/recommendations. You must love to learn & always seek to improve as you conduct media research & discover new advertising opportunities.
The Fine Print
With a mission of women inspiring women, SheKnows Media is revolutionizing the publishing industry by forging a new kind of model that seamlessly integrates users, editors and content creators onto a single platform designed to empower all women to discover, share and create. Whether it’s parenting or pop culture, fashion or food, DIY or décor, our award-winning editorial team, Experts, bloggers and social media influencers produce authentic and on-trend content every day. We dig deep to learn what makes our audience tick, revealing unexpected insights on women and digital media. Our robust, end-to-end suite of premium branded content and influencer marketing solutions generate nearly 1 billion ad impressions per month (sources: DFP), allowing brands to distribute authentic content and integrated advertising at scale.
SheKnows Media offers a competitive compensation and benefits package with an exciting, fresh and engaging work environment. Join us, and love where you work!